Anvil Traction is a UK footwear specialist dedicated to designing and manufacturing innovative, high-performance slip-resistant safety footwear. Since its founding in 2007, the company has focused on reducing workplace accidents caused by slips, trips and falls — some of the most common hazards across industries such as hospitality, manufacturing, warehousing, facilities, transport and retail.

Their footwear combines advanced traction technology with comfort, durability and quality manufacturing, making Anvil Traction a trusted name for workers who need dependable grip in demanding environments.

Industry-Leading AT-GRIP™ Slip-Resistant Technology

One of Anvil Traction’s most significant innovations is AT-GRIP™, a specialist outsole technology created through a 2015 research collaboration with the University of Sheffield. This development set a new benchmark in slip resistance, offering outsoles that:

• Achieve HSE 5-star slip ratings

• Reduce slip-related workplace accidents by up to 80%

• Deliver exceptional traction on wet, oily, smooth and hazardous surfaces

Through ongoing research and development, Anvil Traction continues to refine its grip systems to meet the needs of modern workplaces.

Core Values: Safer, Greener, Happier

Anvil Traction operates with three core principles that guide its product development and manufacturing:

Safer

Every pair of shoes is engineered to protect workers by reducing slip hazards and improving stability. Their footwear is designed for industries where floor conditions can be unpredictable or hazardous.

Greener

The company holds ISO 14001 environmental accreditation, demonstrating its commitment to sustainable, responsible manufacturing. They continuously look for ways to minimise waste, reduce their carbon footprint, and incorporate eco-friendly materials where possible.

Happier

Anvil Traction believes comfort leads to better wellbeing. Their footwear focuses on fit, cushioning, ergonomics and long wearability — aiming to make workers more comfortable throughout long shifts. They also value strong relationships with customers, partners and employees.

Why Choose Anvil Traction at Norsemen Safety?

At Norsemen Safety, we supply safety footwear designed for real-world work environments. Anvil Traction complements our commitment to providing protective gear that enhances safety, comfort and performance across multiple sectors.

Their slip-resistant footwear is ideal for customers in:

• Hospitality and catering

• Manufacturing & engineering

• Warehousing & logistics

• Cleaning & facilities management

• Retail & service industries

• Transport & delivery sectors